PROMOTING & REGISTERING YOUR WEB SITE 
prepared by Elizabeth Brunner 
 
        Resources for Web Promotion
1-2-3 Promote offers an excellent and free tutorial on web promotion and advertising. Great place to start. 
www.123promote.com/workbook/seminar.htm  
 
The Link Exchange Daily Digest is a moderated discussion list focused on web site promotion, traffic building, and publicity. Digests are published five days a week with more than 100,000 recipients. Archives are indexed on the web site:
www.le-digest.com/
 
RankThis! is a free online tool to help you determine your "ranking" on different keyword sets in 10 of the major search engines. 
www.rankthis.com/ 
 

The "Submit It" LinkExchange page offers background information on search engine technology and tips on how to get web sites to appear on the result pages of search engines. 
www.submit-it.com/subopt.htm 
 
Six-In-One Web Registration allows visitors to quickly submit URLs to six major search engines:  Excite, Inforseek, Lycos, AltaVista, HotSpot, and NorthernLights. 
www.mmgco.com/t1006in1.html  
 
For instructions on how to check your URL listing with the search engines, see this Search Engine Watch article: 
searchenginewatch.internet.com/webmasters/checkurl.html 
 
Dartmouth Tips on Registering with Search Engines focuses on meta-tags. 

www.dartmouth.edu/~cc/didactic/short_takes/web/search.html 
 
Submit-It Marketing Primer describes eleven components of a successful web site marketing campaign: 
submitit.linkexchange.com/siprimer.htm 
 
InterNet Gain offers free analysis of your site ranking with one search engine. Further analysis can be purchased. 
www.internetgain.com/ 
 
        Statistics on Web Use and Trends 
CyberAtlas is a comprehensive marketing reference site, with statistics on web traffic and consumer patterns. 
www.cyberatlas.com/ 
 
InfoQuest maintains an extensive list of links to statistical information about the web. 
www.teleport.com/~tbchad/stats1.html 
 
Cyber Dialogue gathers internet usage and electronic commerce data for major corporations. The site contains plenty of free information in press releases, quick facts, and articles. 
www.cyberdialogue.com/index_4.html 
 
The British company Netcraft also gathers statistics on web use. Their site tracks web growth, most popular sites, and server statistics. 
www.netcraft.co.uk/Survey/ 
 
Billed as "Market Intelligence for Intelligent Marketers," Iconoclast offers a downloadable "Internet at a Glance. 
www.iconocast.com/ 
 
        Using Meta Tags
Meta tags are used by many of the major spider-based search engines to index web sites.  These lines of code can be written into the header of your HTML source document. The "description" tag and the "keywords" tag are the most important. 
 
WebPromote's Meta-Tag Builder creates an exact duplicate of your HTML source code with the properly formatted meta tags in place 
metatag.webpromote.com/ 
 
<Meta> Tag Information Page covers the basics: 
www.geocities.com/SiliconValley/3981/meta.htm 
 
JavaScript Source also has a meta tag maker. 
javascript.internet.com/miscellaneous/meta-maker.html 
 
 
 
Created by Elizabeth Brunner
Designed with Netscape Composer
Clover from April's Place 

Updated on May 10, 1999